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Thursday, September 13, 2007

RE: 5 Key Points to Being a Successful Sales Person

In the past, I have always faced problems of conducting sales to people. However as I grew older, I have learnt many things. Hence the below, can be summarized as my experience which I would like to share you.

In order to be a successful sales person, it is not that difficult. By applying or following the following five key points, one can be one.

1. Direct Selling Approach

Most of the time, people would not want to hear excuses or being forwarded from department to department on their problems or concerns. What is critical to them is that they are able to have their issues, problems or concerns solved directly.

Hence this applies to selling too. Being direct and honest, would be a better way of selling instead of covering up facts which would be found out eventually. Do not beat around the bush. Selling of the core benefits of the products and services is the key point here in sales.

2. Setting Goals (or Targets)

Never forget that by setting goals or targets, one gives direction to whatever he or she would hope to achieve. This is important as then he or she would know what would be needed to be done to achieve the goal. And furthermore, the prospects of self satisfaction from achieving goals and targets are highly tempting or provide motivation to a person.

3. Sales Pitch

With experience, one would be able to analyse his or her arsenal of sales pitch where those that do work would be focused on. Hence by focusing on those sales pitch that works, the selling skills can be honed and sharpened. With each selling experience, confidence and belief in one's selling skill would be built up to the level of being able to cope with any sorts of customers.

4. Taking positive from negative

In sales, it is not always possible to conduct a sales. Be it the wrong sales pitch or unsuitability of the product or service, it should be not disheartening to the sales person. The reason is that as above under point 3, take it as a learning experience where by analysing what went wrong with the pitch or method. Thus by remembering the mistake, one should or would not make in the future.

5. Mistakes

No is prefect where he or she does not make any mistakes where starting a sales job. There is no need to dwell or linger on mistakes, but take them as learning experiences to reduce or prevent them from happening again. Slowly, the number of mistakes would be reduced or prevented.

And do not be afraid to apologize for any mistakes made. Always be prepared to make amends to them.

Lastly, always reflect on the set goals or targets and update them if necessary.

Hopefully the above can help you in overcoming your sales problems and to be on your way to be a more successful sales person.

PS: Article has also been posted on EzineArticles.com

Also read on for some business news where the Bank of England agreed to emergency funding to Northern Rock after it had fallen prey to the liquidility squeeze in the banking sector.

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