RE: Advantages Of Autoresponders To A Serious Internet Marketer

Firstly, let's us start off with a defintion of Autoresponder. Simply put, it is a program that automatically sends a reply with pre-designed responses to any email address that sends email to it. An autoresponder is also known as Infobot, Autobot, auto-mailer or responder.

Now to the advantages of an autoresponder to an Internet Marketer. It would firstly allow the Internet Marketer to capture the email addresses of visitors, so that he can build up targeted mailing list. Furthermore with it, he can offer a free related article to all of his subscribers.

With the autoresponder, prospects' names are extracted for use in the follow up messages of the Internet Marketer. Emails can also be personalized with this tool; for with a personalized email, a prospect would be twice as likely to buy from Marketer.

An autoresponder is a 24/7, 365 days tool where it would automatically follow up with a series of email messages at a preset time intervals 24 hours a day. The Internet Marketer only needs to develop the follow messages and set up reliable time intervals. The main reason for this is that following up with any prospects could mean a 50% increase in sales. With a follow up messages, the product is reinforced in the prospect's mind.

Therefore an autoresponder is also great for generating sales letters. For example, the Internet Marketer has a new product or review which is posted on a couple of forums and newsgroup, in which a sales letter can be added. Hence one only need to post the email address of the autoresponder and within seconds, the user would be reading about the product or review plus the sales letter.

Another important part of the autoresponder is that it allows the Internet Marketer to set up predefined answers to the most likely questions. This would enable him to save up to 70% of his customer service requirements.

Other key benefits of using an autoresponder are as follows:
- Introduction of business to prospective customers
- Listing of special offers for members
- Listing of benefits of joining the Internet Marketer's website
- Comparison of own products and services with the competitors
- Provision of Testimonials of existing customers
- Generation of welcome letters for new members
- Thank you messages for new orders- Generation of confirmation of orders
- Generation of acknowledgement of a query or a reciept of payment from a customer
- A reminder when a members' subscription or free access period is about to end

An important remainder for those using the autoresponder is to have a copy of original email sent by the program to be sent to themselves. This is to enable them not to miss out on any potential question that may arise from these emails.

Hence in brief the importance of an autoresponder to any serious Internet Marketer.

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RE: Key Points For Closing A Deal For Internet Marketers

The hardest part of any deal is closing the deal. An Internet Marketer can have the most amazing headline and the greatest sales pitch of a product described in the best email ever written, but if the customer does not know what to do at the end of the email, he would have wasted his time and efforts.

Hence an Internet Marketer must be able to get the prospective customers to take affirmative actions in resulting in a sale and therefore generating revenue for the Marketer.
There are several points which can turn a reader or browser into a customer

Stand out
One want to be 100% sure that the reader does not miss the call to action. Hence the call to action part must absolutely stand out from rest of the page. Ways to do so could be through changing the font color, font size, use of underline or bold. But the main key is that is must be seen and acted upon!

Be Clear & Precise
A marketing pitch in principle should be clear and precise in short paragraphs, punchy phrases or bullet points where benefits or potential gains are spelled out. Bear in mind that potential customers tend to scan rather then read. The easier the pitch is to read, the higher the chance they would purchase.

Compel
The selection of words are crucial as a right selection can persuade a potential customer to take action. The pitch or call to action should include simple, but real action packed verbs. For example, "Click Here" or "Press Submit". The more clear and precise the verb, the more the ease for the customer to take affirmative action.

Play it straight
The key is to get the customer to do what the Internet Marketer wants. If it is a link to be checked for the order form, make sure the link works and the order form is set up properly. Never give the customers an opportunity to change their minds. Keep in mind even the best pitch only works for a limited time.

Create a sense of urgency
Usually most people would like to put off a money making decision for as long as possible. Simply put, if it is an email they read and no action is taken at the end of the email, then mostly likely no action would be taken in the future. Therefore, a wise Internet Marketer should create a sense of urgency in which if the customers do not buy, click or purchase, they are missing out on a great opportunity. Some examples are, "Available for limited time period" and "Free gifts given with purchase now"

Author's Note: Any affirmative action would also depend on what product are being marketed, the tactics for selling or marketing a car would be different from selling of cakes. But the gist of the key points are above.

Hopefully these points are helpful to any interested Internet Marketer.

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RE: An Excellent Tip from Travis, the Great Bum Marketer

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RE: Learn as you earn

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